That 50% of top executives believe that their biggest challenge is to create meaningful tasks with high commitment and job fit?

With 60% of millennials seeking to work for companies with a strong purpose, having a well-defined company culture has become vital for an organisation’s abilities to attract, retain and engage talent. Thus, many organisations today focus on defining a strong purpose that is brought to live through behaviours, initiatives and experiences.

A well-defined purpose will not only help managements inspire a mutual sense of belonging within the organisation, but also ensure engagement, motivation, productivity and meaningfulness at work.